Orlando Greenwood’s poster designs for Liberty’s serve as an example of the many posters the artist was producing in this era. Despite infamy for his still life works, Greenwood still produced great commercial works. Greenwood’s designs were not only commissioned by retail giants such as Liberty’s and Whiteleys, Whiteleys being one of the key departmental stores of the time alongside the likes of Selfridges, but also by institutions like the London Underground and the Great Western Railway company. The posters themselves are decadent and vibrant works that utilise three colours respectively to create a visually provoking advertisement.

Hailing from Lancashire, Greenwood relocated to London to study at the Goldsmiths College of Art. By 1923 he was a fully recognised member of the Royal Society of British Artists and he was exhibited in the Royal Academy between 1920 and 1933. Following the First World War, Greenwood held his first big exhibition at Spinks in 1925. With Greenwood’s London exhibition selling 28 out of 30 works and the Daily Mail regarding the show as a ‘triumph’, Greenwood enjoyed both public and critical acclaim in his career. Prior to his retirement in 1967, the artist had been exhibited in a number of galleries including the Royal Society of British Artists, the Royal Institute, Colnaghi and the Beaux Arts Gallery.
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